What the data says about massage, cleaning, dog-walking & tattoo — and where we point the second half.
The hard part is demand — finding seekers. Provider supply is in our control and cheap to grow.
Amelia's early thesis. Quietly at odds with the "provider side is the challenge" view.
Follow every request through the funnel, per vertical, from live data — not impressions.
Demand DB · all 4 ad platforms · website analytics · provider supply · market research.
Source of truth corrected mid-build: the live dashboard collapses each person to their latest request — so it undercounts repeats. These figures read the full event history instead.
Across the four focus verticals, nearly every request gets matched to a provider in seconds. The real work in Part 2 isn't finding providers — it's getting more seekers to the door, and getting matched seekers to click contact.
Request-true counts from the demand event log, last 28 days.
Seekers/Matched/Contacted = distinct people. Contact rate = contacted ÷ seekers. “Other” = the long tail outside our 4 focus verticals — nearly as much demand as massage.
Most demand by far, the highest absolute number of contacts, and it converts. Paid works here — both Google and Meta.
Verdict · Scale it
Tattoo seekers get matched (93%) but rarely click through (27%). Tourists convert on Google; locals research on Instagram — where we have no presence.
Verdict · Google for tourists, build IG for locals
When a cleaning seeker shows up, they convert better than anyone. There just aren't many — and we run no reels or video. Helpling left NL; the market is unserved.
Essentially silent. Research shows real pain (Rover-fee rage), but it's a word-of-mouth / Nextdoor game. Worth one cheap Nextdoor test before we judge it.
This is the core Part-2 problem: the two organic verticals have produced zero content in 3 weeks, so we have no data to decide on them. Google is useless here — these are social / word-of-mouth markets.
| Vertical | Channel that works | Our status |
|---|---|---|
| Massage | Google + Meta (paid) | strong |
| Tattoo | Google = tourists · IG = locals | half-served |
| Cleaning | Word-of-mouth · Marktplaats · FB | no content |
| Dog-walking | Nextdoor · word-of-mouth | no content |
Google works for high-intent search (massage, tourist tattoo). It's useless for organic, social-discovery verticals (cleaning, dog-walking).
The live dashboard showed almost no repeat behaviour — because it overwrites each person down to their latest request. The full history tells the opposite story.
One seeker fired ~10 different requests — HVAC, a roof-terrace designer, a coach — and clicked “contact provider” twice.
That's a person treating Klickie as their default for anything local. The retention story is the LTV story.
Heads-up: the ops dashboard currently undercounts repeats — worth a fix.
Our market research (3,500+ Reddit posts) ranks pain per vertical. It lines up with where we see engagement — except tattoo: highest pain in the market, lowest contact rate for us.
That gap isn't a research error. It's our channel gap — the pain is real, but it lives on Instagram, where we're not.
research.50005000.nl · seeker pain score (0–100)
Today a paid user costs ~€24. Plugging into communities and recurring events bends that toward zero — and turns acquisition into a monthly stream.
Leadership model — illustrative targets, led by Vero & Dave. Not yet in the user data; that's exactly what we go prove.
Proposals for discussion — not decisions. The room decides.
Blind provider-revenue research — how much cash providers actually make from our matches. The other half of "is the provider side healthy?"